Project Brief
We had the pleasure of partnering with DBS Foundation for their inaugural Impact Beyond Summit. Our mission was to craft compelling creative content and branding that would captivate attendees and reflect the summit's forward-thinking agenda.
Collaborating closely with the event organisers, we infused the event's collateral with a vibrant and engaging tone. From eye-catching banners to compelling session descriptions, our creative writing aimed to captivate the audience and make complex topics accessible and engaging.
The summit emphasized viewing aging as an opportunity for growth, encouraging older adults to actively contribute to communities and economies. Our challenge was to reflect this paradigm shift in the event's messaging, ensuring that every piece of content inspired attendees to embrace a new perspective on aging.
Reflecting on this project, we're proud to have contributed to a summit that challenged norms and sparked meaningful conversations. It's collaborations like these that highlight the power of creative writing and strategic branding in driving social change.
For a closer look at the event and its key moments, you can visit the DBS Foundation's post-summit page.
Team Members
Creative Director: Danyal Redwan
Business Director: Teddy Goh
Creative Writer: Nicholas Ong
